TractorHouse
Ad Sizes
Deadline Schedule
Submitting Ads
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TractorHouse®.
If you’re looking to buy or sell new or used farm equipment, TractorHouse is the industry’s most exciting
new resource. Published weekly in eight different regions (Western, Northern, North Central, Central, South Central, Midwest,
Northeast, and Southeast) and distributed nationwide, TractorHouse features information and photos for agriculture equipment
from across the United States and Canada. Each issue contains an extensive product selection with full-color photos.
From large equipment to small specialty parts, TractorHouse is the best medium for selling your equipment or
finding what you’re looking to buy.
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TractorHouse.com. Designed to complement the print editions of TractorHouse,
TractorHouse.com includes thousands of for-sale listings, including parts and auction results. These listings are
displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the
world 24 hours a day, seven days a week.
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| Beyond the for-sale listings, TractorHouse.com also includes features that help buyers immediately locate and contact
dealers of agricultural equipment. Regular advertisers are listed in the dealer database and are offered the option of
having their own Web site designed and hosted by TractorHouse.com. It also features a messaging system that lets buyers
contact dealers about specific agricultural equipment for sale. |
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TractorHouse
Ad Sizes
Deadline Schedule
Submitting Ads
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TractorHouse®
Ad Sizes
Ad Sizes. Trim on full-page advertising is
8.125 x 10.75 (48p9 x 64p6). Bleed is 8.375 x 11 (50p3 x 66p). Live area for
all ad sizes is listed below.
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| Ad Size |
Size In Inches
Width x Height |
Size In Picas
Width x Height |
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| 1/4 Page |
3.667 x 4.792 |
22p x 28p9 |
| 1/2 Page |
7.5 x 4.792 |
45p x 28p9 |
| Full Page |
7.5 x 10 |
45p x 60p |
| Front Cover |
7.5 x 8.25 |
45p x 49p6 |
| Inside Front Cover |
7.5 x 8.25 |
45p x 49p6 |
| Inside Facing Front Cover |
7.5 x 10 |
45p x 60p |
| Inside Facing Back Cover |
7.5 x 10 |
45p x 60p |
| Inside Back Cover |
7.5 x 10 |
45p x 60p |
| Back Cover |
7.5 x 10 |
45p x 60p |
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Picture Boxes.
1.667 x 1.167 inches or 10p x 7p
2.333 x 1.667 inches or 14p x 10p
2.917 x 2 inches or 17p6 x 12p
Requirements. Please furnish digital images
(pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch
standard-sized 35mm color prints. Color prints remain the property of Sandhills
Publishing.
Advertising material not meeting our requirements will be reduced or enlarged
at the publication manager’s discretion.
The publication manager reserves the right to reject, discontinue, or omit any
advertisement or part thereof. This right shall not be deemed to have been
waived by acceptance or actual use of any advertising material.
TractorHouse is printed on a web offset, heatset press. The paper is
40-pound coated, and the cover is 70-pound coated.
Mailing Instructions.
All advertising should be sent to:
TractorHouse
P.O. Box 85670
Lincoln, NE 68501-5670
Drop shipments should be sent to:
TractorHouse
120 West Harvest Drive
Lincoln, NE 68521
Advertising & Subscriptions:
(800) 307-5199
Local: (402) 479-2154
Fax: (402) 479-2162
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TractorHouse
Ad Sizes
Deadline Schedule
Submitting Ads
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TractorHouse®
Deadline Schedule
Deadline Schedule. Advertising deadline is Wednesday at 9 a.m.,
Central Standard Time. Please note deadlines may vary due to holidays.
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TractorHouse
Ad Sizes
Deadline Schedule
Submitting Ads
Fonts Available:
Aachen Std.
Adobe Garamond Pro
Akzidenz Grotesk BE
Bembo Std.
Birch Std.
Boton
Brush Script Std.
Courier Std.
Cronos Pro
Dom Casual Std.
Formata
Freestyle Script Std.
Friz Quadrata Std.
Futura Std.
Gill Sans Std.
Helvetica LT Std.
Helvetica Neue LT Std.
Helvetica Rounded LT Std.
Hobo Std.
ITC Avant Garde Gothic Std.
ITC Benguiat Std.
ITC Bookman Std.
ITC Century Book Std.
ITC Fenice Std.
ITC Machine Std.
ITC Zapf Chancery Std.
ITC Zapf Dingbats Std.
Mandrone Std.
Minion Pro
Minion Std.
Myriad Pro
Myriad Std.
New Century Schoolbook LT Std.
OCR B Std.
Optima LT Std.
Palatino LT Std.
Revue Std.
Sans (Family)
Stencil Std.
Symbol Std.
Tekton Pro
Times LT Std.
Times New Roman MT Std.
University Std.
Willow Std.
Wood Type Ornaments
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TractorHouse®
Standard Procedures For
SUBMITTING ADS ON DISC OR BY EMAIL
Sandhills Publishing follows the direct-to-plate prepress production process
and does not output film. We ask that all ads submitted on disc or via email
follow these standards:
Discs.Sandhills Publishing prefers to receive electronic versions
of ads; if that is not possible, we are able to output files from a CD-ROM or DVD.
Programs.Ads should be created in InDesign CS5 or earlier versions
on either PC or Mac operating systems. Any ad done in Quark Express will be converted to InDesign.
Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported
to Windows prior to output.
Fonts. Sandhills Publishing will not
download any fonts or accept any fonts on disc. A list of fonts available
through Sandhills Publishing is included in this document. When submitting ads
on disc, please adhere to the following font usage standards:
| 1. |
Design the ad using our fonts. |
| 2. |
Design the ad using your own fonts. Once the ad is received by
Sandhills Publishing, those fonts will be substituted with the fonts listed in
this document. You may specify which fonts you would prefer to have
substituted, or we will make the selection for you. |
| 3. |
You may use your own fonts when creating text in Corel Draw, Adobe Illustrator
CS5 (or earlier versions), or Photoshop CS5 (or earlier versions), but you must
convert the text to curves, outlines, or paths.The text will then be read as a
graphic, not individual fonts. Doing this will also make the text uneditable.
Please export Corel Draw files as Photoshop documents.
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| 4. |
Minimum type size is 7 point with no less than 7 point leading. Tracking should be no
less than zero, and the horizontal and vertical scale should be no less than 100%.
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| 5. |
Black type is always recommended for small text.
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Graphics. When submitting ads on disc or by
email, be sure to include all of the graphics (TIFF and EPS) used in the ad. All
images should be saved in an “uncompressed” format. Include a reference sheet
listing the file name of the document to be output and all of the file names of
the graphics used in the ad. Graphics must be a minimum of 200dpi and use CMYK color space.
PDF Files. Once received, PDF files will be opened in Photoshop CS5 and prepared for placement in an
InDesign CS5 document. Make sure all fonts are embedded.
Photos. After downloading the photos from
the camera, save them in a JPEG file format with high-quality compression and
excellent image quality. Photos sent on disc, by email, or via the Internet
should be taken and submitted at the resolution for the appropriate picture
size. (See table below.) The product should fill the picture frame. Minimal
cropping will occur. Save the pictures in either the .JPEG, TIFF, or EPS file
formats. Please note, when saving files as .JPEG, use the excellent image
quality setting.
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| Digital Camera Resolution |
Photo Size In Print |
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| 1,024 x 768 |
5 x 4 inches |
| 800 x 600 |
4 x 3 inches |
| 640 x 480 |
3 x 2 inches |
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Colors. All colors used in the ad or
contained in any of the graphics placed in the ad must be based on CMYK
process color. Pantone® only spot colors must be changed to CMYK. An addition
of 15% cyan to all large areas of black is recommended. When black text is
used, it should consist of only 100% black.
Misc. All ads submitted must include a hard-copy printed version of the final ad.
Please fax a printed version of the ad
when sending ads through email.
All ads submitted for the first time must be received by Sandhills Publishing
prior to the ad deadline. This will allow Sandhills Publishing to run a
compatibility test to troubleshoot and resolve any problems prior to the
deadline.
Any ads submitted on disc or via email that do not comply with the above
guidelines will be returned regardless of the print schedule. Exceptions will
not be made to any of these procedures.
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