Media Kit

TractorHouse^® Media Kit	Email This

TractorHouse
   Ad Sizes
   Deadline Schedule
   Submitting Ads

TractorHouse^®. If you’re looking to buy or sell new or used farm equipment, TractorHouse is the industry’s most exciting new resource. Published weekly in seven different regions (Western, Northern, North Central, South Central, Midwest, Northeast, and Southeast) and distributed nationwide, TractorHouse features information and photos for agriculture equipment from across the United States and Canada. Each issue contains an extensive product selection with full-color photos. From large equipment to small specialty parts, TractorHouse is the best medium for selling your equipment or finding what you’re looking to buy.

TractorHouse.com. Designed to complement the print editions of TractorHouse, TractorHouse.com includes thousands of for-sale listings, including parts and auction results. These listings are displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the world 24 hours a day, seven days a week.

Beyond the for-sale listings, TractorHouse.com also includes features that help buyers immediately locate and contact dealers of agricultural equipment. Regular advertisers are listed in the dealer database and are offered the option of having their own Web site designed and hosted by TractorHouse.com. It also features a messaging system that lets buyers contact dealers about specific agricultural equipment for sale.

TractorHouse
   Ad Sizes
   Deadline Schedule
   Submitting Ads

TractorHouse^®
Ad Sizes

Ad Sizes. Trim on full-page advertising is 8.125 x 10.75 (48p9 x 64p6). Bleed is 8.375 x 11 (50p3 x 66p). Live area for all ad sizes is listed below.


Ad Size	Size In Inches Width x Height	Size In Picas Width x Height

1/4 Page	3.667 x 4.792	22p x 28p9
1/2 Page	7.5 x 4.792	45p x 28p9
Full Page	7.5 x 10	45p x 60p
Front Cover	7.5 x 8.25	45p x 49p6
Inside Front Cover	7.5 x 8.25	45p x 49p6
Inside Facing Front Cover	7.5 x 10	45p x 60p
Inside Facing Back Cover	7.5 x 10	45p x 60p
Inside Back Cover	7.5 x 10	45p x 60p
Back Cover	7.5 x 10	45p x 60p

Picture Boxes.
1.667 x 1.167 inches or 10p x 7p
2.333 x 1.667 inches or 14p x 10p
2.917 x 2 inches or 17p6 x 12p

Requirements. Please furnish digital images (pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch standard-sized 35mm color prints. Color prints remain the property of Sandhills Publishing.

Advertising material not meeting our requirements will be reduced or enlarged at the publication manager’s discretion.

The publication manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material.

TractorHouse is printed on a web offset, heatset press. The paper is 40-pound coated, and the cover is 70-pound coated. The ink is soy-based.

Mailing Instructions.
All advertising should be sent to:
TractorHouse
P.O. Box 85670
Lincoln, NE 68501-5670

Drop shipments should be sent to:
TractorHouse
120 West Harvest Drive
Lincoln, NE 68521

Advertising & Subscriptions:
(800) 307-5199
Local: (402) 479-2154
Fax: (402) 479-2162

TractorHouse
   Ad Sizes
   Deadline Schedule
   Submitting Ads

TractorHouse^®
Deadline Schedule

Deadline Schedule. Advertising deadline is Wednesday at 9 a.m., Central Standard Time. Please note deadlines may vary due to holidays.

TractorHouse
   Ad Sizes
   Deadline Schedule
   Submitting Ads

Fonts Available: AGaramond
Aachen
Akzidenz Grotesk
Avant Garde
Benguiat
Bookman
Boton
Brushscript
Dom Casual
Freestyle Script
Friz Quadrata
Futura Book
Futura Condensed
Futura Cond. Extra Bold
Futura Light
Gill Sans
Helvetica
Helvetica Condensed
Helvetica Narrow
Helvetica Cond. Black
Helvetica Cond. Light
Hobo
ITC Century Book
ITC Century Book Cond.
ITC Century Cond.
Machine
New Century Schoolbook
Optima
Palatino
Revue
Stencil
Times
Times New Roman PS
University Roman
Zapf Chancery
Zapf Dingbats

TractorHouse^®
Standard Procedures For
SUBMITTING ADS ON DISC OR BY EMAIL

Sandhills Publishing follows the direct-to-plate prepress production process and does not output film. We ask that all ads submitted on disc or via email follow these standards:

Discs. Sandhills Publishing prefers to receive ads in electronic form; if that is not possible, we are able to output files from a CD-ROM or DVD.

Programs. Ads must be created only in QuarkXPress 6.5 or earlier versions on either PC or Macintosh operating systems. Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported to Windows prior to output.

Fonts. Sandhills Publishing will not download any fonts or accept any fonts on disc. A list of fonts available through Sandhills Publishing is included in this document. When submitting ads on disc, please adhere to the following font usage standards:

1.	Design the ad using our fonts.
2.	Design the ad using your own fonts. Once the ad is received by Sandhills Publishing, those fonts will be substituted with the fonts listed in this document. You may specify which fonts you would prefer to have substituted, or we will make the selection for you.
3.	You may use your own fonts when creating text in Corel Draw 9.0 (or earlier versions), Adobe Illustrator 9.0 (or earlier versions), or Macromedia Freehand 9.0 (or earlier versions), but you must convert the text to curves, outlines, or paths. The text will then be read as a graphic, not individual fonts. Doing this will also make the text uneditable. Please export Corel Draw files as Photoshop documents.
4.	Minimum type size is 7 point with no less than 7 point leading. Tracking should be no less than zero, and the horizontal and vertical scale should be no less than 100%.
5.	Black type is always recommended for small text.

Graphics. When submitting ads on disc or by email, be sure to include all of the graphics (TIFF and EPS) used in the ad. All images should be saved in an “uncompressed” format. Include a reference sheet listing the file name of the document to be output and all of the file names of the graphics used in the ad. Graphics must be a minimum of 200dpi and use CMYK color space.

PDF Files. Once received, PDF files will be opened in Photoshop 7.0 and prepared for placement in a QuarkXPress document. Make sure all fonts are embedded.

Photos. After downloading the photos from the camera, save them in a JPEG file format with high-quality compression and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and submitted at the resolution for the appropriate picture size. (See table below.) The product should fill the picture frame. Minimal cropping will occur. Save the pictures in either the .JPEG, TIFF, or EPS file formats. Please note, when saving files as .JPEG, use the excellent image quality setting.


Digital Camera Resolution	Photo Size In Print

1,024 x 768	5 x 4 inches
800 x 600	4 x 3 inches
640 x 480	3 x 2 inches

Colors. All colors used in the ad or contained in any of the graphics placed in the ad must be based on CMYK process color. Pantone® only spot colors must be changed to CMYK. An addition of 15% cyan to all large areas of black is recommended. When black text is used, it should consist of only 100% black.

Misc. All ads submitted must include a hard-copy printed version of the final ad. Please fax a printed version of the ad when sending ads through email.

All ads submitted for the first time must be received by Sandhills Publishing prior to the ad deadline. This will allow Sandhills Publishing to run a compatibility test to troubleshoot and resolve any problems prior to the deadline.

Any ads submitted on disc or via email that do not comply with the above guidelines will be returned regardless of the print schedule. Exceptions will not be made to any of these procedures.